Browsing by Subject "Experiential marketing"

Now showing items 1-2 of 2

    • Experiential marketing through activation of Asiatic EXP 

      Hasnain, Khandaker Nihal (Brac University, 2019-12)
      Being adequately fortunate to be an Executive of Client Service department of the best BTL marketing agency in the nation, Asiatic Experiential Marketing Ltd. (Asiatic EXP). The progress of this sector is getting popularity ...

    • Factors generated via experiential marketing and itseffect on building brand equity 

      Al Noor, Md. Dayan (Brac University, 2019-04-30)
      Bangladesh is one of the fastest moving economies in the world right now. In this emerging market, FMCG industry enjoys one of the biggest perks as these inelastic fast moving consumer good have become a necessity for these ...